..::: NEWS RELEASE
..::: JANUARY 10, 2005
AFCM Interviews President of HSA Bank
NEWPORT BEACH, CALIFORNIA—HSA Bank President Kirk Hoewisch talks to Americans for Free
Choice in Medicine (AFCM) in an exclusive interview about the bank’s
unique philosophy, its history, and its commitment to Health Savings
Accounts (HSAs), a new financial product which is the bank’s primary
purpose. Hoewisch also discusses whether health care is a right, banking
regulations and HSA Bank’s September, 2004, merger with Webster
AFCM found the 42-year-old Wisconsin banker to be
among the nation’s most promising producers of HSAs, an idea championed
by Americans for Free Choice in Medicine (AFCM) since its inception in
“Developing a simple, easy-to-navigate Web site,
combined with an intelligent sales strategy mobilizing a small but
impenetrable grass-roots network of independent insurance agents,
Hoewisch integrated new technology and rational business principles to
establish major market share in America’s first major advance toward
free choice in medicine in generations,” AFCM reports in the
The interview, conducted by AFCM Editorial Director
Scott Holleran and published on AFCM’s Web site (http://www.afcm.org),
is the first in a series, Dollar Signs, AFCM plans to publish about
those who produce real, free market-oriented tools for profit in the
growing money-for-medicine movement. Holleran’s interviews about health
policy have been published in the Philadelphia Inquirer, Los
Angeles Times, and the Silicon Valley Business Journal. AFCM
also discloses that HSA Bank is a member of the non-profit organization.
Hoewisch doesn’t hold back, revealing marketing
plans, online account management tools, his view of the competition—and
resistance to the idea.
"I have friends who hate the idea [of
employer-sponsored HSAs],” he tells AFCM. “I explain that the employer
is allowed to fund the Health Savings Account and I do the math, I show
them and I explain that there are restrictions with managed care plans
that there aren’t with HSA-compatible health insurance, which generally
allows the individual to visit any doctor or hospital.”
Hoewisch explains that HSA Bank aims to dominate the
market with competitive rates, excellent customer service training and a
total focus on the product: Health Savings Accounts (HSAs). AFCM
includes links to HSA Bank’s Web site as a resource for readers.
Americans for Free Choice in Medicine, (AFCM), was
founded in 1993. AFCM educates the public about the principles of
socialized medicine and free market ideas, such as HSAs and tax reform,
and publishes a consumer's guide on its Web site (http://www.afcm.org).
AFCM is the nation's only educational organization based on individual
rights, personal responsibility and free market ideas in medicine.
# # #
Copyright © 2005 Americans for Free Choice in Medicine. All rights reserved.
For reprint permission, contact AFCM.